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Título:
Digital branding : a complete step-by-step guide to strategy, tactics, tools and measurement / Daniel Rowles
Clasificación:
658.8270285 R68d 2018
Datos de publicación:
New York : Kogan Page, 2018
Edición:
2nd ed.
Descripción:
xi, 213 p. : il. ; 24 cm.
ISBN:
9780749481698 (alk. paper)
ISBN:
9780749481681 (eBook)
Bibliografía:
Incluye referencias bibliográficas (p. [205]-208) e índice.
Contenido:
Digital branding in perspective -- What digital branding really means -- Focusing on value -- Considering the user journey -- Objectives and authenticity -- The digital toolkit -- Social media -- Search -- Mobile -- Online advertising -- E-mail marketing -- CRM and marketing automation -- From integration to transmedia campaigns -- Digital brand strategy and measurement -- Measuring digital branding -- Primaries and indicators -- The role of analytics -- Bridging the gaps -- The importance of asking questions.

Ubicación de copias:

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