Change by design : how design thinking transforms organizations and inspires innovation / Tim Brown, with Barry Katz
658.4063 B768c 2019
Datos de publicación:
New York : Harper Business, c2019
Revised and updated edition
viii, 294 p. : il. ; 24 cm.
9780062856623 (hardcover)
Introduction: the power of design thinking -- Part I. What is design thinking? Getting under your skin, or How design thinking is about more than style ; Converting need into demand, or Putting people first ; A mental matrix, or "These people have no process!" ; Building to think, or The power of prototyping ; Returning to the surface, or The design of experiences ; Spreading the message, or The importance of storytelling -- Part II. Where do we go from here? Design thinking meets the corporation, or Teaching to fish ; The new social contract, or We're all in this togeter ; Design activism, or Inspiring solutions with global potential ; Designing tomorrow-today ; Redesigning design.

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